Great Content, Great Data, Great Results
What We Do
Real Response Media is a specialist media and marketing services company based in London. It aims to identify and invest in traditional and new media companies in exciting growth industries. Founded in 2013, Real Response Media has already established itself as a major consumer and business publisher in the rapidly-expanding UK cruise holiday market.
Over the past 30 years the team at Real Response Media has helped create, launch and manage media businesses across three continents and numerous business and consumer sectors, from marketing services to information security, compliance, healthcare, human resources, urban planning, architecture, horticulture, motor racing, long-term care, film, construction, family, luxury, arts, IT, environment, retail, and horse racing. Platforms have included magazines, newspapers, events, databases, and digital.
Who We Are
Real Response Media has assembled an extraordinarily experienced and talented team across all areas of media and data management, from finance to sales, editorial, production, digital and events. All senior team members have at least 20 years leadership in their fields, and we are constantly looking for new talent.
“We have been working with Cruise Trade News for a number of years now. As a dedicated cruise trade publication it is a fantastic medium for communicating our River Cruise product to UK Travel Agents. Their Cruise Challenge Agent roadshows are legendary!”
Joseph Grimley, Head of Agency Sales, Riviera Travel
“Real Response Media has established itself as the leading publisher within the cruise sector through its respected Cruise Trade News, World of Cruising and Destinations magazines. In addition, the Wave Awards and Rising Stars Awards recognise the achievements of those engaged within the cruise holiday business. CMV are delighted to be working with Real Response in order to showcase our cruise product and to be sponsoring the 2018 Wave Awards”
Mike Hall, Head of Marketing, Cruise & Maritime Voyages
We appreciate RRM’s flexible approach; they will always push production deadlines if it helps us to capitalise on a commercial opportunity, and they also have a really clear focus on the value of data generation which has helped us to grow our prospect base.
Dan Whitehouse, Marketing Director, Titan
“I really love the fresh, bright, informative and educational style of Cruise Trade News. It gives us really good tips… for example sales tips, book it tips, fast facts and expert opinions. There is a wealth of information about destinations, highlighting must do’s and I really like the opinion page – Ask the experts to discuss the cruise industry’s most pressing issues.”
Erin Johnson, Marketing Director, Silversea Cruises
“We choose to work with Real Response Media as they give us great coverage across the cruise spectrum, through consumers and into the Trade. With great editorial teams they have the ability to reach into the heart of the consumer and drive positive perception of our brand whilst improving sales levels through World of Cruising. The collation of RRM’s consumer database has proved valuable and adds another string to their bow, making them a multi-channel partner which is invaluable in this age. Cruise Trade News allows us to reach a large percentage of the UK Travel Agency population, which is also key for Saga, with aligned editorial aided by the parent of RRM. The continued innovation by the RRM team is impressive and as investment into the business continues, so will our ability to utilise their increasing channels to drive our cruise business.”
James Gambling, Brand Communications Director, Saga Travel
“We’ve worked with World of Cruising Magazine since RRM took it over and during that time its transformation has been phenomenal. It emulates the cruise industry by being informative, entertaining, glamorous, on trend and is a great read worthy of its price tag. Not content with reinventing this magazine, and a few others, RRM created Rising Stars, which is an extremely valuable event recognising young talent in the industry, plus they’ve introduced their Wave Awards; a spectacular event that in only its second year has become an industry staple. It’s clear RRM is an inspirational, forward-thinking company. ”
Wendy Atkin-Smith, Managing Director, Viking Cruises UK
If you would like to contact us please telephone on 0208 444 2554