Our Story

At Real Response Media, we create compelling solutions that deliver genuine value to our consumer and business audiences in the cruise and aviation sectors. Respected experts at the heart of our markets, we provide practical hands-on advice and support to both the B2C and B2B communities that we serve.

Our innovative approach to delivering new products that benefit both our consumers and business audiences has enabled the business to grow rapidly since our founding in 2011. As a media company which employs talented and collaborative individuals, we provide high-performing marketing solutions across multiple platforms for our clients.

We publish six international print magazines, two in the cruise industry and four aviation titles, alongside a growing suite of websites, data products, podcasts, video content and live events that engage our audiences across both sectors.

Real Response Media has established itself as a leader in delivering specialist consumer and industry content and is constantly on the lookout for new talent and the latest opportunities to further grow the business.

We endeavour to offer the best content and commercial solutions to our business partners, focusing on the right platforms to maximise results. We provide a friendly collaborative environment that fosters personal growth within a fun professional culture.

Our beginnings were with the acquisition of World of Cruising magazine, followed soon afterwards by Cruise Trade News, bringing together both the consumer and trade elements of the cruise industry.

A series of events came next, including The Wave Awards, the “Oscars of Cruising”; Cruise Stars, which supports excellence and individual growth in the cruise industry; and The Cruise Challenge, a series of entertaining live training events.

Since then, our cruise portfolio has grown further with Cruise Summit, an invitation-only conference for senior executives and marketers, and The Retreat, an annual gathering of senior leaders from across cruise, travel and data for a day of networking and insight.

We also produce the Cruise Trade News Annual Report, our flagship piece of cruise industry research and a yearly barometer of consumer sentiment. TravMetrics, a data platform combining consumer survey evidence with live behavioural signals for the cruise market, is coming soon.

Our content now spans video and audio too, with World of Cruising TV bringing cruise inspiration and exclusive offers to viewers; and Cruise Corner, our podcast that gives travel agents and industry professionals the inside track on the stories shaping the sector.

Our reach expands beyond cruise. In 2019, we acquired ATP’s portfolio of aviation magazines, allowing us to branch into a different industry. We publish four specialist aviation titles: MRO Management, Aircraft Cabin Management, Airline Cargo Management and Low Cost & Regional Airline Business, alongside Aviation Business News, the go-to website covering news and developments across MRO, cabin, cargo and regional airline markets.

Our aviation portfolio also includes the PAM Conference, a series of events held across the world’s key markets focused on predictive aircraft maintenance; and Best Places to Work in Aviation, a programme recognising employers who create cultures their teams are proud to be part of.

The business has continued to accelerate growth with the redevelopment of World of Cruising’s website as a lead-generation site, including one of the UK’s largest cruise search tools with over 35,000 cruises available.

An award-winning multimedia publisher, Real Response Media regularly reviews potential acquisitions and is set for continued rapid growth.

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