- Real Response Media completes acquisition of research specialist Edge Insight
- Deal will see new market intelligence platform TravMetrics launch in 2027
- Edge Insight founder Jan De Iulio to join RRM senior leadership team
London, 1 October 2026: Real Response Media has completed a deal to acquire Edge Insight, bringing the market research business into the award-winning publishing group.
The deal will see a dedicated research and data analytics division established by RRM to provide clients in travel and aviation with vital business intelligence.
RRM has B2B and B2C media print and digital titles and conference and awards events dedicated to the global aviation and UK cruise sectors.
Edge Insight conducts bespoke research to provide critical customer and brand performance insights through live interactive digital dashboards.
RRM and Edge Insight have partnered to develop TravMetrics, a business intelligence tool for cruise lines, agents, and travel companies to inform their market strategies.
TravMetrics is due to launch in early 2027, offering users annual subscription-based access to the travel market data and insights.
The deal to bring Edge Insight into the RRM business will see Founder and Chief Executive Jan De Iulio become part of the senior leadership team as Head of Research.
Jan De Iulio said: “I’m really looking forward to working with the team at Real Response Media and taking Edge Insight to the next level, working across RRM’s wider portfolio while continuing to support our existing media owner partners and clients.
“The advances we are seeing across AI, research, portals, community and new digital services create huge opportunities for us to build on what Edge Insight already offers.
“With the support and reach of RRM, I believe we can help both our media partners and our clients maximise engagement, make greater use of their data and insight, and create new opportunities to generate revenue and grow their businesses.”
Chris Pitchford, RRM Founder and Chief Executive, said: “We have set out ambitious plans to continue the growth of RRM, and a greater focus on digital and data is at the heart of our strategy.
“There will be more technology and event businesses joining RRM over the coming 12 to 18 months to further enhance our offerings to the markets we serve. The Senior Leadership Team and I are very excited about our future and our joint vision; we see ourselves growing quickly where others are pulling back.
“In Edge Insight, we have found the perfect partner to not only develop TravMetrics, but also broaden our capacity to provide the sort of bespoke audience research and market intelligence that our partners demand of us.”
About Real Response Media
Real Response Media is an independent B2B and B2C publishing and media company that was founded in 2013 with the acquisition of World Of Cruising magazine. It has since acquired cruise trade title Cruise Trade News and a portfolio of industry magazines read by aviation professionals, including MRO Management, Aircraft Cabin Management, Low-cost & Regional Airline Business, and Air Cargo Management.
Alongside these print titles, RRM also operates a number of events in both sectors, including the Wave Awards, Cruise Stars, Cruise Challenge roadshow series, The Cruise Summit, and Cruise Retreat, for the cruise market, and the PAM [Predictive Aircraft Maintenance] Conference series and Best Places To Work In Aviation awards in aviation. RRM is also expanding its digital output with podcasts for both its cruise and aviation audiences (ABNcast and Cruise Corner), webinars, YouTube channels, and websites.
About Edge Insight
Edge Insight was founded in 2017 by Jan De Iulio. From his successful career working in the publishing sector, Jan recognised the need to offer media partners and clients a complete service to provide them with the insights they need to understand their customers and grow their businesses. He created a team of expert researchers to provide a comprehensive service from beginning to end that could act like an in-house market research function.
Since then, Edge Insight has evolved to offer partners and clients much more, with live, interactive dashboards, a digital growth service and access to an intelligent, innovative events platform. The team, led by Jan, offers exceptional customer service. They are always looking to enhance their offer to provide the best possible support to partners and clients, helping to save them valuable time and generate new revenue opportunities.
